@import url("https://fonts.googleapis.com/css2?family=Instrument+Sans:wght@400;500;600;700;800&family=Instrument+Serif:ital@0;1&family=Inter+Tight:wght@600;700;800;900&display=swap");
:root{--ink:#0a0a0a;--paper:#f1eee8;--white:#f7f4ef;--acid:#ff5b2e;--muted:#aaa69f;--line:rgba(10,10,10,.16);--line-dark:rgba(255,255,255,.16);--ease:cubic-bezier(.2,.75,.25,1);--max:1440px;--shadow:0 22px 70px rgba(0,0,0,.16)}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:"Instrument Sans",Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}a{color:inherit}.noise{position:fixed;inset:0;pointer-events:none;z-index:99;opacity:.035;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.55'/%3E%3C/svg%3E")}.topbar{height:82px;position:fixed;z-index:80;left:0;right:0;top:0;display:flex;align-items:center;justify-content:space-between;padding:0 clamp(18px,3.8vw,68px);background:rgba(10,10,10,.94);color:var(--white);border-bottom:1px solid var(--line-dark);backdrop-filter:blur(16px)}.brand{display:flex;text-decoration:none;align-items:center;gap:14px;min-width:190px}.brandLogo{display:block;width:min(31vw,218px);max-width:218px;height:auto}.nav{display:flex;align-items:center;gap:28px}.nav>a{font-family:"Instrument Sans",sans-serif;font-size:11px;text-decoration:none;text-transform:uppercase;letter-spacing:.16em;opacity:.78;transition:.2s}.nav>a:hover,.nav>a[aria-current="page"]{opacity:1;color:var(--acid)}.navCta{padding:12px 17px!important;border:1px solid rgba(247,244,239,.4);opacity:1!important}.navCta:hover{background:var(--white);color:var(--ink)!important}.menuBtn{display:none;border:0;background:transparent;color:var(--white);text-transform:uppercase;letter-spacing:.13em;font-size:11px;font-family:"Instrument Sans",sans-serif}.mobileNav{position:fixed;z-index:75;inset:82px 0 auto 0;background:var(--ink);color:var(--white);padding:24px;display:none;border-bottom:1px solid var(--line-dark)}.mobileNav.open{display:grid}.mobileNav a{padding:15px 0;border-bottom:1px solid var(--line-dark);text-decoration:none;font-size:18px;font-weight:700;font-family:"Inter Tight",sans-serif}.progress{position:fixed;top:82px;left:0;z-index:81;height:2px;width:0;background:var(--acid)}
.pageHero{min-height:92vh;background:var(--ink);color:var(--white);padding:160px clamp(20px,5vw,80px) 70px;display:grid;align-items:end;position:relative;overflow:hidden}.pageHero:before{content:"";position:absolute;inset:0;background:radial-gradient(circle at 76% 30%,rgba(255,91,46,.13),transparent 28%),linear-gradient(120deg,transparent 0 57%,rgba(255,255,255,.03) 57% 57.15%,transparent 57.15%)}.pageHero:after{content:"";position:absolute;left:clamp(20px,5vw,80px);right:clamp(20px,5vw,80px);bottom:38px;border-top:1px solid rgba(255,255,255,.16)}.heroInner{max-width:var(--max);width:100%;margin:auto;position:relative;z-index:1}.eyebrow{font-family:"Instrument Sans",sans-serif;font-size:10px;letter-spacing:.24em;text-transform:uppercase;color:var(--acid);font-weight:800}.blogTitle{font-family:"Inter Tight",sans-serif;font-size:clamp(70px,11vw,170px);line-height:.78;letter-spacing:-.08em;margin:22px 0 32px;max-width:1050px}.blogTitle em,.pullquote,.displaySerif{font-family:"Instrument Serif",Georgia,serif;font-weight:400;font-style:italic;color:var(--acid)}.heroIntro{font-size:clamp(18px,2vw,29px);line-height:1.25;max-width:760px;margin:0;color:#d6d1c9}.heroMeta{margin-top:42px;display:flex;gap:18px;flex-wrap:wrap;font-size:10px;text-transform:uppercase;letter-spacing:.15em;color:#a9a49d}.heroMeta span{padding-top:12px;border-top:1px solid var(--line-dark);min-width:140px}
.featured{max-width:var(--max);margin:0 auto;padding:90px clamp(20px,5vw,80px)}.sectionHead{display:flex;justify-content:space-between;gap:20px;align-items:end;margin-bottom:35px;border-bottom:1px solid var(--line);padding-bottom:14px}.sectionHead small{font-size:10px;text-transform:uppercase;letter-spacing:.18em;font-family:"Instrument Sans",sans-serif}.sectionHead b{font-size:12px;font-family:"Instrument Sans",sans-serif}.featureCard{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(330px,.85fr);min-height:540px;background:var(--white);border:1px solid var(--line);text-decoration:none;overflow:hidden;box-shadow:var(--shadow)}.featureCopy{padding:clamp(28px,5vw,68px);display:flex;flex-direction:column;justify-content:space-between}.featureCopy h2{font-family:"Inter Tight",sans-serif;font-size:clamp(46px,5.7vw,92px);line-height:.88;letter-spacing:-.055em;margin:20px 0 28px}.featureCopy p{font-size:18px;line-height:1.55;max-width:700px}.cardMeta{font-size:9px;letter-spacing:.16em;text-transform:uppercase;display:flex;gap:14px;flex-wrap:wrap;font-family:"Instrument Sans",sans-serif}.arrow{margin-top:35px;font-size:13px;text-transform:uppercase;letter-spacing:.14em;font-weight:800;font-family:"Instrument Sans",sans-serif}.cover{position:relative;min-height:360px;background:#111;color:white;overflow:hidden;isolation:isolate}.cover:before,.cover:after{content:"";position:absolute}.cover:has(.coverTag):after{content:none}.cover:before{inset:0;background:linear-gradient(135deg,rgba(255,255,255,.04),transparent 42%),radial-gradient(circle at 82% 20%,rgba(255,91,46,.18),transparent 26%)}.cover .frame{display:none}.coverLabel{position:absolute;z-index:5;left:26px;bottom:24px;font-weight:800;font-size:10px;letter-spacing:.18em;text-transform:uppercase;padding:10px 12px;border:1px solid rgba(255,255,255,.18);background:rgba(10,10,10,.44);backdrop-filter:blur(10px)}
.cover.visibility{background:linear-gradient(145deg,#111,#222)}.cover.visibility:before{width:330px;height:330px;border:1px solid rgba(255,255,255,.20);border-radius:50%;right:-34px;top:42px;box-shadow:0 0 0 38px rgba(255,255,255,.035),0 0 0 76px rgba(255,255,255,.015)}.cover.visibility:after{content:"GOOGLE\A MAPY\A AI";white-space:pre;right:46px;top:88px;font:800 clamp(16px,2vw,24px)/1.05 "Inter Tight",sans-serif;color:rgba(255,255,255,.92);letter-spacing:.08em;text-align:right}.cover.card{background:linear-gradient(140deg,#e7e1d8,#f7f4ef)}.cover.card:before{inset:16% 10% 17% 16%;background:#111;transform:rotate(-6deg);box-shadow:0 40px 80px rgba(0,0,0,.25)}.cover.card:after{content:"WB / SITE\A FIRST IMPRESSION";white-space:pre;z-index:3;color:#fff;font:900 clamp(24px,3.4vw,58px)/.98 "Inter Tight",sans-serif;left:25%;top:30%;border-top:5px solid var(--acid);padding-top:14px;letter-spacing:-.05em}.cover.ssl{background:#111}.cover.ssl:before{width:182px;height:150px;border:8px solid var(--acid);border-radius:22px;left:50%;top:50%;transform:translate(-50%,-31%);box-shadow:0 0 0 18px rgba(255,255,255,.04)}.cover.ssl:after{content:"HTTPS";display:grid;place-items:center;width:96px;height:92px;border:8px solid white;border-bottom:0;border-radius:60px 60px 0 0;left:50%;top:24%;transform:translateX(-50%);font:700 16px/1 "Instrument Sans",sans-serif;color:#fff;padding-top:64px}.cover.wp{background:linear-gradient(120deg,#171717,#2a2a2a)}.cover.wp:before{content:"W";display:grid;place-items:center;width:220px;height:220px;border:2px solid rgba(255,255,255,.6);border-radius:50%;font-family:"Instrument Serif",Georgia,serif;font-size:145px;left:50%;top:50%;transform:translate(-50%,-50%)}.cover.wp:after{inset:0;background:repeating-linear-gradient(90deg,transparent 0 69px,rgba(255,91,46,.08) 70px),linear-gradient(180deg,transparent 0 60%,rgba(255,255,255,.03) 60% 60.5%,transparent 60.5%)}.cover.geo{background:linear-gradient(90deg,#111 0 49.8%,#f2eee7 50%)}.cover.geo:before{content:"SEO\Asearch";white-space:pre;left:7%;top:28%;font:900 clamp(46px,6vw,86px)/.88 "Inter Tight",sans-serif;letter-spacing:-.06em;color:#fff}.cover.geo:after{content:"GEO\Aai";white-space:pre;right:7%;top:28%;font:900 clamp(46px,6vw,86px)/.88 "Inter Tight",sans-serif;letter-spacing:-.06em;color:#111;text-align:right}.cover.geo{box-shadow:inset -4px 0 0 var(--acid), inset 4px 0 0 var(--acid)}.cover.price{background:linear-gradient(145deg,#111 0 66%,var(--acid) 66%)}.cover.price:before{content:"500 — 15K+";font:900 clamp(46px,5vw,88px)/.9 "Inter Tight",sans-serif;letter-spacing:-.07em;left:7%;top:35%}.cover.price:after{content:"ZAKRES\ADECYDUJE";white-space:pre;font:800 17px/1.05 "Instrument Sans",sans-serif;right:8%;bottom:18%;text-align:right;letter-spacing:.12em;color:#111}
.filters{max-width:var(--max);margin:0 auto;padding:0 clamp(20px,5vw,80px) 34px;display:flex;gap:8px;flex-wrap:wrap}.filterBtn{background:transparent;border:1px solid var(--line);padding:10px 14px;border-radius:999px;font:inherit;font-size:9px;text-transform:uppercase;letter-spacing:.12em;cursor:pointer;font-family:"Instrument Sans",sans-serif}.filterBtn.active,.filterBtn:hover{background:var(--ink);color:var(--white)}.grid{max-width:var(--max);margin:0 auto;padding:0 clamp(20px,5vw,80px) 110px;display:grid;grid-template-columns:repeat(12,1fr);gap:18px}.postCard{grid-column:span 6;background:var(--white);border:1px solid var(--line);text-decoration:none;display:grid;grid-template-rows:280px auto;transition:transform .35s var(--ease),box-shadow .35s var(--ease);overflow:hidden;box-shadow:0 15px 45px rgba(0,0,0,.08)}.postCard:nth-child(3n+1){grid-column:span 7}.postCard:nth-child(3n+2){grid-column:span 5}.postCard:hover{transform:translateY(-7px);box-shadow:0 20px 55px rgba(0,0,0,.12)}.postCard .cover{min-height:0}.postInfo{padding:28px}.postInfo h3{font-family:"Inter Tight",sans-serif;font-size:clamp(31px,3.2vw,53px);line-height:.95;letter-spacing:-.045em;margin:14px 0 18px}.postInfo p{line-height:1.6;color:#4e4a45}.postInfo .arrow{margin-top:24px}
.ctaBand{background:var(--acid);color:var(--ink);padding:90px clamp(20px,5vw,80px)}.ctaBandInner{max-width:var(--max);margin:auto;display:grid;grid-template-columns:1.2fr .8fr;gap:40px;align-items:end}.ctaBand h2{font-family:"Inter Tight",sans-serif;font-size:clamp(55px,7vw,110px);line-height:.83;letter-spacing:-.06em;margin:0}.ctaBand p{font-size:18px;line-height:1.5}.ctaButton{display:inline-flex;margin-top:22px;padding:16px 20px;background:var(--ink);color:var(--white);text-decoration:none;font-size:10px;text-transform:uppercase;letter-spacing:.14em;font-weight:800;font-family:"Instrument Sans",sans-serif}
.articleHero{min-height:92vh;background:var(--ink);color:var(--white);padding:145px clamp(20px,5vw,80px) 56px;display:grid;align-items:end;position:relative;overflow:hidden}.articleHero:before{content:"";position:absolute;inset:0;background:radial-gradient(circle at 80% 18%,rgba(255,91,46,.17),transparent 26%),linear-gradient(180deg,transparent 0 58%,rgba(255,255,255,.03) 58% 58.2%,transparent 58.2%)}.articleHeroInner{max-width:var(--max);margin:auto;width:100%;position:relative;z-index:2}.breadcrumbs{display:flex;gap:9px;flex-wrap:wrap;color:#99948e;font-size:9px;text-transform:uppercase;letter-spacing:.13em;margin-bottom:40px;font-family:"Instrument Sans",sans-serif}.breadcrumbs a{text-decoration:none}.articleHeroGrid{display:grid;grid-template-columns:minmax(0,1.12fr) minmax(350px,.88fr);gap:clamp(40px,5vw,85px);align-items:end}.articleHero h1{font-family:"Inter Tight",sans-serif;font-size:clamp(53px,6.9vw,112px);line-height:.86;letter-spacing:-.062em;margin:18px 0 28px}.articleHero .deck{font-size:clamp(17px,1.7vw,24px);line-height:1.4;color:#cdc7bf;max-width:780px}.articleHero .cover{min-height:520px;border:1px solid var(--line-dark);box-shadow:0 26px 80px rgba(0,0,0,.35)}.articleMeta{display:flex;gap:12px;flex-wrap:wrap;margin-top:34px}.articleMeta span{font-size:9px;letter-spacing:.13em;text-transform:uppercase;padding-top:10px;border-top:1px solid var(--line-dark);min-width:130px;color:#aaa69f;font-family:"Instrument Sans",sans-serif}.articleLayout{max-width:var(--max);margin:auto;padding:85px clamp(20px,5vw,80px) 120px;display:grid;grid-template-columns:minmax(0,1fr) 310px;gap:clamp(45px,8vw,120px);align-items:start}.articleBody{max-width:850px}.articleBody .lead-copy{font-family:"Inter Tight",sans-serif;font-size:clamp(24px,2.6vw,37px);line-height:1.2;letter-spacing:-.02em;margin:0 0 60px}.articleBody h2{font-family:"Inter Tight",sans-serif;font-size:clamp(38px,4.1vw,66px);line-height:.96;letter-spacing:-.045em;margin:80px 0 24px}.articleBody h3{font-family:"Inter Tight",sans-serif;font-size:28px;margin:45px 0 15px}.articleBody p{font-size:18px;line-height:1.74;margin:0 0 22px;color:#252321}.articleBody strong{color:#050505}.articleBody code{font-family:ui-monospace,SFMono-Regular,Consolas,monospace;background:#ded9d1;padding:2px 5px;border-radius:4px;font-size:.9em}.article-summary{margin:50px 0 70px;border-top:4px solid var(--acid);border-bottom:1px solid var(--line);padding:22px 0 24px;display:grid;grid-template-columns:150px 1fr;gap:24px}.article-summary b{font-size:10px;letter-spacing:.18em;text-transform:uppercase;font-family:"Instrument Sans",sans-serif}.article-summary p{margin:0;font-size:20px;line-height:1.5}.pullquote{margin:65px 0;padding:36px 0;border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);font-size:clamp(30px,3vw,48px);line-height:1.12;color:var(--ink)}.check-list,.number-list{margin:26px 0 42px;padding:0;list-style:none}.check-list li,.number-list li{font-size:18px;line-height:1.6;padding:16px 0 16px 42px;border-bottom:1px solid var(--line);position:relative}.check-list li:before{content:"↘";position:absolute;left:0;color:var(--acid);font-weight:900}.number-list{counter-reset:item}.number-list li{counter-increment:item;padding-left:55px}.number-list li:before{content:counter(item,decimal-leading-zero);position:absolute;left:0;color:var(--acid);font-size:11px;font-weight:900;letter-spacing:.12em;top:20px;font-family:"Instrument Sans",sans-serif}.inline-link{font-weight:800;text-decoration-thickness:2px;text-underline-offset:4px}.inline-link:hover{color:var(--acid)}.articleSide{position:sticky;top:115px}.sideBox{border-top:1px solid var(--ink);padding:18px 0 30px;margin-bottom:25px}.sideBox small{font-size:9px;letter-spacing:.16em;text-transform:uppercase;color:#68635c;font-family:"Instrument Sans",sans-serif}.sideBox a{display:block;text-decoration:none;font-weight:800;font-size:18px;line-height:1.15;margin:15px 0;font-family:"Inter Tight",sans-serif}.sideBox a:hover{color:var(--acid)}.sideCta{background:var(--ink);color:var(--white);padding:28px;box-shadow:var(--shadow)}.sideCta b{font-family:"Inter Tight",sans-serif;font-size:26px;line-height:1}.sideCta p{font-size:14px;line-height:1.5;color:#c2bdb6}.sideCta a{display:inline-flex;margin-top:10px;background:var(--acid);color:var(--ink);padding:13px 15px;text-decoration:none;font-size:9px;text-transform:uppercase;letter-spacing:.13em;font-weight:900;font-family:"Instrument Sans",sans-serif}.sources{margin-top:85px;padding-top:25px;border-top:1px solid var(--ink)}.sources h2{font-family:"Inter Tight",sans-serif;font-size:28px;margin:0 0 18px}.sources a{display:block;margin:9px 0;line-height:1.45}.authorBox{margin-top:70px;background:#e4dfd7;padding:32px;display:grid;grid-template-columns:86px 1fr;gap:22px;align-items:start;border:1px solid rgba(0,0,0,.06)}.authorLogo{width:86px;height:86px;display:block;object-fit:cover;background:#d9d4cc;border-radius:10px;border:1px solid rgba(0,0,0,.08);box-shadow:0 10px 30px rgba(0,0,0,.08)}.authorBox b{font-family:"Inter Tight",sans-serif;font-size:20px}.authorBox p{font-size:15px;line-height:1.5;margin:7px 0 0}.related{background:#ded9d1;padding:85px clamp(20px,5vw,80px)}.relatedInner{max-width:var(--max);margin:auto}.relatedGrid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}.relatedCard{padding:30px;background:var(--paper);border:1px solid var(--line);text-decoration:none;min-height:240px;display:flex;flex-direction:column;justify-content:space-between;transition:transform .35s var(--ease), background .3s var(--ease), color .3s var(--ease)}.relatedCard h3{font-family:"Inter Tight",sans-serif;font-size:clamp(31px,3.4vw,52px);line-height:.93;letter-spacing:-.04em;margin:15px 0}.relatedCard:hover{background:var(--ink);color:var(--white);transform:translateY(-4px)}
.factCallout,.practiceBox,.insightGrid,.compareGrid,.pricingGrid,.statBand,.sourceNote,.miniCase{margin:54px 0}.factCallout{background:#111;color:#f7f4ef;padding:30px;border-top:4px solid var(--acid);box-shadow:var(--shadow)}.factCallout small,.practiceBox small,.statBand small,.miniCase small{display:block;font-size:9px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin-bottom:10px;font-family:"Instrument Sans",sans-serif}.factCallout strong{display:block;font-family:"Inter Tight",sans-serif;font-size:clamp(30px,3vw,44px);line-height:.96;letter-spacing:-.04em;margin-bottom:10px;color:#fff}.factCallout p{margin:0;color:#d7d2cb}.practiceBox{background:#ebe6de;padding:28px 30px;border-left:4px solid var(--acid)}.practiceBox h3,.sourceNote h3,.miniCase h3{margin:0 0 12px;font-family:"Inter Tight",sans-serif;font-size:28px;line-height:1}.practiceBox ul,.practiceBox ol{margin:0;padding-left:20px}.practiceBox li{margin:12px 0;line-height:1.6}.insightGrid,.pricingGrid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}.insightCard,.pricingCard{background:var(--white);border:1px solid var(--line);padding:24px;box-shadow:0 12px 40px rgba(0,0,0,.06)}.insightCard small,.pricingCard small{display:block;font-size:9px;letter-spacing:.18em;text-transform:uppercase;color:#7f7a73;margin-bottom:12px;font-family:"Instrument Sans",sans-serif}.insightCard h3,.pricingCard h3{font-family:"Inter Tight",sans-serif;font-size:30px;line-height:.92;letter-spacing:-.04em;margin:0 0 10px}.insightCard p,.pricingCard p{margin:0;font-size:16px;line-height:1.55;color:#38342f}.compareGrid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}.compareCol{background:var(--white);border:1px solid var(--line);padding:24px;box-shadow:0 12px 40px rgba(0,0,0,.05)}.compareCol small{display:block;font-size:9px;letter-spacing:.18em;text-transform:uppercase;color:#7f7a73;margin-bottom:10px;font-family:"Instrument Sans",sans-serif}.compareCol h3{font-family:"Inter Tight",sans-serif;font-size:34px;line-height:.92;letter-spacing:-.04em;margin:0 0 12px}.compareCol ul{margin:0;padding-left:18px}.compareCol li{margin:10px 0;line-height:1.55}.statBand{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:rgba(0,0,0,.1);border:1px solid var(--line)}.statBandItem{background:var(--white);padding:24px 22px}.statBand strong{display:block;font-family:"Inter Tight",sans-serif;font-size:clamp(30px,3vw,46px);line-height:.9;letter-spacing:-.05em;margin-bottom:8px}.statBand p{margin:0;font-size:15px;line-height:1.5;color:#4e4a45}.miniCase{padding:28px;background:linear-gradient(135deg,#111,#1d1d1d);color:#f5f2ec;box-shadow:var(--shadow)}.miniCase p{color:#d3cec8;margin:0}.miniCase a{color:#fff}.sourceNote{background:#e9e4dc;padding:24px;border:1px solid rgba(0,0,0,.08)}.sourceNote p{margin:0}.editorialLine{display:block;width:72px;height:4px;background:var(--acid);margin:0 0 16px}
footer{background:var(--ink);color:var(--white);padding:40px clamp(20px,5vw,80px)}.footerTop,.footerLegal{max-width:var(--max);margin:auto;display:flex;gap:18px;justify-content:space-between;flex-wrap:wrap}.footerTop{font-weight:800;font-size:11px;text-transform:uppercase;letter-spacing:.14em;padding-bottom:28px;border-bottom:1px solid var(--line-dark);font-family:"Instrument Sans",sans-serif}.footerLegal{padding-top:22px;font-size:10px;color:#aaa69f}.footerLegal a,.privacySettings{color:inherit;background:none;border:0;padding:0;font:inherit;text-decoration:underline;cursor:pointer}.analyticsConsent{position:fixed;z-index:100;left:18px;right:18px;bottom:18px;background:var(--white);color:var(--ink);border:1px solid rgba(0,0,0,.2);box-shadow:0 20px 70px rgba(0,0,0,.35);padding:18px;max-width:820px;margin:auto;display:grid;grid-template-columns:1fr auto;gap:22px;align-items:center}.analyticsConsent[hidden]{display:none}.analyticsConsent small{font-size:8px;text-transform:uppercase;letter-spacing:.16em;color:#6e6962;font-family:"Instrument Sans",sans-serif}.analyticsConsent strong{display:block;margin:4px 0;font-size:18px;font-family:"Inter Tight",sans-serif}.analyticsConsent p{font-size:12px;line-height:1.4;margin:0;color:#5a5650}.consentActions{display:flex;gap:8px}.consentActions button{border:1px solid var(--ink);padding:11px 13px;background:transparent;font-size:9px;text-transform:uppercase;letter-spacing:.1em;font-weight:800;cursor:pointer;font-family:"Instrument Sans",sans-serif}.consentActions .yes{background:var(--ink);color:var(--white)}.reveal{opacity:0;transform:translateY(22px);transition:.65s var(--ease)}.reveal.visible{opacity:1;transform:none}
@media(max-width:1050px){.nav{display:none}.menuBtn{display:block}.featureCard,.articleHeroGrid,.ctaBandInner{grid-template-columns:1fr}.featureCard .cover{min-height:420px;order:-1}.articleHero .cover{min-height:420px}.articleLayout{grid-template-columns:1fr}.articleSide{position:static;display:grid;grid-template-columns:1fr 1fr;gap:20px}.postCard,.postCard:nth-child(n){grid-column:span 6}.blogTitle{font-size:clamp(70px,15vw,150px)}.insightGrid,.pricingGrid{grid-template-columns:1fr}.compareGrid{grid-template-columns:1fr}.statBand{grid-template-columns:1fr}}@media(max-width:700px){.topbar{height:72px}.progress{top:72px}.mobileNav{inset:72px 0 auto}.brandLogo{width:140px}.pageHero,.articleHero{padding-top:125px;min-height:auto}.pageHero{padding-bottom:50px}.blogTitle{font-size:clamp(63px,19vw,100px);margin-top:18px}.heroIntro{font-size:18px}.featureCard{display:block}.featureCard .cover{min-height:300px}.featureCopy{padding:28px}.featureCopy h2{font-size:48px}.grid{display:block}.postCard{margin-bottom:16px;grid-template-rows:230px auto}.postInfo h3{font-size:37px}.ctaBand h2{font-size:58px}.articleHero h1{font-size:clamp(47px,14vw,72px)}.articleHero .cover{min-height:300px;margin-top:15px}.articleLayout{padding-top:55px}.articleBody .lead-copy{font-size:25px}.articleBody h2{font-size:39px;margin-top:60px}.articleBody p,.check-list li,.number-list li{font-size:17px}.article-summary{grid-template-columns:1fr}.pullquote{font-size:31px}.articleSide{display:block}.relatedGrid{grid-template-columns:1fr}.analyticsConsent{grid-template-columns:1fr}.consentActions{width:100%}.consentActions button{flex:1}.cover.geo:before,.cover.geo:after{font-size:52px}.authorBox{grid-template-columns:60px 1fr}.authorLogo{width:60px;height:60px;border-radius:8px}.factCallout strong{font-size:32px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}.postCard,.relatedCard{transition:none}}
/* PREMIUM EDITORIAL V5 */
.cover.visualCover{background:#0b0b0b;overflow:hidden}.cover.visualCover:before,.cover.visualCover:after{display:none!important}.cover.visualCover img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;transform:scale(1.002);transition:transform .65s var(--ease),filter .45s var(--ease)}.featureCard:hover .visualCover img,.postCard:hover .visualCover img{transform:scale(1.035)}.visualCover .coverLabel{left:22px;bottom:20px;background:rgba(9,9,9,.72);border-color:rgba(255,255,255,.24);box-shadow:0 8px 28px rgba(0,0,0,.28)}
.editorialVisual{margin:62px 0 72px;padding:0;position:relative}.editorialVisual::before{content:"";position:absolute;inset:-1px;border:1px solid rgba(10,10,10,.14);pointer-events:none;z-index:2}.editorialVisual img{display:block;width:100%;height:auto;aspect-ratio:1500/844;object-fit:cover;background:#0a0a0a;box-shadow:0 24px 70px rgba(0,0,0,.16)}.editorialVisual figcaption{display:grid;grid-template-columns:90px 1fr;gap:18px;padding:14px 2px 0;font-size:12px;line-height:1.45;color:#6d6861}.editorialVisual figcaption::before{content:"WB / VISUAL";font:800 8px/1.4 "Instrument Sans",sans-serif;letter-spacing:.16em;color:var(--acid);text-transform:uppercase}.articleHero .visualCover{min-height:520px}.articleHero .visualCover img{filter:saturate(.96) contrast(1.03)}
.articleBody>.editorialVisual+ h2{margin-top:70px}.articleBody h2+ .editorialVisual{margin-top:32px}.featureCard .visualCover,.postCard .visualCover{isolation:isolate}
@media(max-width:700px){.editorialVisual{margin:44px 0 54px}.editorialVisual figcaption{grid-template-columns:1fr;gap:5px;font-size:11px}.articleHero .visualCover{min-height:300px}.visualCover .coverLabel{left:14px;bottom:13px}.cover.visualCover img{transform:none}.featureCard:hover .visualCover img,.postCard:hover .visualCover img{transform:none}}

.articleHero h1.longTitle{font-size:clamp(45px,5.4vw,88px);line-height:.9;letter-spacing:-.055em}
@media(max-width:700px){.articleHero h1.longTitle{font-size:clamp(42px,11.5vw,62px);line-height:.94}}

/* V8 — NEW ARTICLE POLISH */
.articleOpening{display:grid;grid-template-columns:minmax(0,1.42fr) minmax(240px,.58fr);gap:34px;align-items:start;margin:0 0 62px;padding:0 0 38px;border-bottom:1px solid var(--line)}
.articleOpening .lead-copy{margin:0!important;font-family:"Inter Tight",sans-serif;font-size:clamp(25px,2.45vw,36px);line-height:1.18;letter-spacing:-.024em}
.articleOpening .lead-support{margin:5px 0 0!important;padding:2px 0 2px 22px;border-left:4px solid var(--acid);font-size:17px;line-height:1.62;color:#504b45}
.articleArtCover{min-height:0!important;aspect-ratio:4/3;align-self:end}
.articleArtCover--profil-firmowy-google-2026 img{object-position:25% 50%}
.articleArtCover--widocznosc-wizytowki-google img{object-position:57% 50%}
.articleArtCover--pozycjonowanie-lokalne-malej-firmy img{object-position:61% 50%}
.articleArtCover--koszt-utrzymania-strony-internetowej img{object-position:63% 50%}
.editorialVisual--new{margin-top:54px;margin-bottom:70px}
.editorialVisual--new img{aspect-ratio:16/9;object-position:center}
@media(max-width:1050px){.articleArtCover{aspect-ratio:16/9;min-height:0!important}.articleArtCover--profil-firmowy-google-2026 img{object-position:50% 50%}}
@media(max-width:700px){.articleOpening{grid-template-columns:1fr;gap:18px;margin-bottom:48px;padding-bottom:28px}.articleOpening .lead-support{font-size:16px}.articleArtCover{aspect-ratio:16/10}.editorialVisual--new{margin-top:42px;margin-bottom:54px}}
